At GROF, we see a clear shift across residential and commercial projects: clients are no longer looking for technology for the sake of innovation. They want intuitive, meaningful upgrades that simplify routines, conserve resources, and elevate the beauty and functionality of their spaces.
Below are three powerful ways technology is reshaping modern living, along with the brands leading this transformation.
1. Elevating everyday life with smart kitchens and automated bathrooms
Intuitive features that enhance daily rituals
Technology is transforming comfort from a luxury into a standard expectation. Smart systems now adapt to your routines, respond to your needs, and personalize how you experience each space.
Voice-activated faucets, for example, allow hands-free operation for better convenience and hygiene. In the bathroom, temperature-regulated showers and digital controls create tailored wellness experiences while helping reduce water waste.
Smart mirrors and functional innovation
Smart mirrors introduce integrated lighting, defogging systems, and organizational features that streamline the morning routine. These innovations blend functionality with sustainability, reducing energy use while enriching everyday comfort.
Smart design is no longer futuristic—it is functional luxury made simple, accessible, and intuitive.
2. Enhancing comfort without compromising design through invisible innovations
Technology that supports beauty, not distracts from it
Some of the most influential advancements in modern interiors are those you barely notice. Designers increasingly rely on invisible technology to create smooth, uncluttered environments.
Motion-sensor lighting enhances convenience and improves energy efficiency. Hidden LED systems illuminate mirrors, shelves, and under-cabinet areas without interrupting visual harmony. Energy-efficient appliances are designed to blend seamlessly into cabinetry, maintaining a clean, cohesive aesthetic.
A design philosophy centered on harmony
Today’s homeowners want interiors that feel warm, serene, and visually balanced. Invisible technology supports this vision by removing bulky controls and disruptive elements.
GROF’s partner brands embrace this approach, delivering solutions that elevate well-being and performance while preserving the integrity of the design. When technology enhances comfort without overpowering the space, homes feel more harmonious and personal.
3. Integrating high-performance materials powered by technology
Materials engineered for durability and beauty
Beyond digital features, technology is also transforming the materials used in modern homes. Advanced ceramics, engineered woods, and high-performance surfaces now deliver superior resistance to heat, moisture, and daily wear.
Their low-maintenance nature allows homeowners to enjoy stunning spaces without extensive upkeep—whether in countertops, tiles, cabinets, or architectural elements.
Expanding creative possibilities for designers
For architects and designers, these materials offer consistent quality, long-term stability, and visually refined finishes that maintain their appearance year after year. Technology is not only shaping how we use spaces—it is reshaping how we build them.
Brands making a difference!
The evolution of modern living relies on brands that design with purpose. GROF collaborates with manufacturers whose innovations directly support the trends shaping smart homes today. These brands integrate engineering, aesthetics, and sustainability to help designers bring intelligent luxury into real, functional spaces.
-Kohler
As a global leader in smart kitchens and automated bathrooms, Kohler enhances daily routines through voice-activated faucets, precision-controlled showers, smart toilets, and digital systems that prioritize comfort and responsible water use. Their blend of innovation and sustainability makes them essential for projects focused on functional luxury.
-VIVES Cerámica
VIVES leads the transition to smarter materials with engineered porcelain and ceramic surfaces. Their tiles are designed for durability, low maintenance, and long-term resistance, supporting both sustainable construction and elevated aesthetics.
-STOSA Cucine
STOSA Cucine champions ergonomic, technology-ready kitchen design. Their modular systems incorporate LED lighting, functional storage, and durable materials that streamline workflow and elevate the daily cooking experience.
-ARAN Cucine
ARAN combines Italian craftsmanship with modern engineering. Their layouts, material innovations, and focus on durability align with the move toward high-performance kitchen environments that feel both beautiful and intuitive.
-Barausse
Barausse enhances modern interiors with doors that integrate acoustic performance, engineered cores, and premium finishes. Their products combine structural functionality with refined design to enhance the comfort of contemporary spaces.
-Kallista
Kallista elevates invisible innovation by concealing advanced engineering behind elegant, sculptural fixtures. Their faucets and shower systems provide high performance while maintaining visual harmony, making them ideal for design-driven smart interiors.
-Robern
Robern infuses intelligence into the bathroom with smart mirrors, modular lighting, defogging features, and engineered storage solutions. Their products enhance well-being through subtle, integrated technology that feels effortless.
Because the future of luxury design is intelligent, intuitive, and inspired!
Technology isn’t replacing great design; it’s empowering it. When innovation works hand in hand with aesthetics, the result is a home that feels smarter, more sustainable, and more attuned to how people live. At GROF, we are committed to helping designers bring that future to life.